We may receive commissions for affiliate links included in this article. This is a sponsored post. Absolute Baller makes no warranties about the statements, facts and/or claims made on this article. These are the opinions of the author. Read our advertising and contributor disclosure here.
Most people don’t need what you’re offering.
At first glance, this can sound like a harsh statement. But in my experience, this is an idea that, if internalized, can completely revolutionize your online business.
The truth is, our basic needs are very limited. Apart from food, water, shelter, sleep and security we don’t really need much else.
We don’t need new clothes, new cars, new toys. And we definitely don’t need courses to survive.
Everything else aside from our basic needs is just a desire.
And when it comes to choosing between a need and a desire, most people will always opt to satisfy their needs first.
Competing on desires means your ad will always need to convince your reader to buy from you. And as you can imagine, this isn’t an easy feat.
This fact helps us explain why – in this period of economic downturn – people are spending less money online and why conversion rates are experiencing staggering drops across industries.
People are simply prioritizing their basic needs and giving up on some of their desires.
The solution to all this?
Understanding how to transform your readers’ desires (which can be set aside) into needs, which they feel have to be satisfied.
And one of the most powerful ways to fabricate a need is to understand what people truly want.
Here’s an example…
People pay astronomical prices for a Lamborghini™, a Rolex™ or a Gucci™ bag.
But that isn’t because they desire the bag itself.
They do it because of the perceived status that comes with it. This status will in turn place them higher up in the social hierarchy and allow them to access better money opportunities, better partners and so on.
For most people, these represent far more important needs.
Luxury brands know this, and have engineered their advertising campaigns to show that their products are the vehicle to get where they want.
This is exactly the key to selling any product, no matter the price or whatever economic scenario the world is going through.
If you can understand the outcome your prospect really wants, and show that your product is what is going to get them that outcome, you’ll experience a degree of success most people can only dream of.
You’ll be able to effortlessly sell low-ticket offers, masterminds, online memberships and much more. No need for sleazy tactics, crazy upsells or forced marketing ploys.
All you need to do is leverage a simple aspect of human nature and sales will become as easy as breathing.