Scott Keever started his career the way a lot of digital marketers do: in SEO, chasing rankings and traffic for clients who wanted more visibility. What changed his trajectory was a pattern he kept running into from an unexpected source — law firms and family offices calling after they’d already won. A lawsuit resolved, a settlement reached, and yet the internet still surfaced years-old negative coverage every time someone searched a client’s name.
That gap between legal outcomes and search-engine reality became the founding idea behind Reputation Pros, one of four agencies Keever has since built alongside Keever SEO, ASAP Digital Marketing, and Pool Pros Marketing. Where traditional SEO optimizes for growth, reputation management optimizes for damage control — suppressing outdated or unfair negative content, building out positive search presence, and running the kind of PR placements and crisis response that keep a client’s name search from becoming their biggest liability.
Keever’s stated approach leans toward the audit-first end of the industry: rather than waiting for a crisis to trigger reactive scrambling, he pushes clients toward proactive reputation audits, identifying vulnerable search terms and content gaps before they become a problem. It’s a philosophy that treats a founder’s or executive’s search results the way a CFO treats a balance sheet — something to actively manage, not just react to.
The four-agency structure lets Keever’s team move fluidly between disciplines that usually live in separate shops: local SEO for a small business, strategic PR placement for an executive, and full reputation defense for a client facing an active crisis, all under people who’ve done the work together for years. For high-profile founders and business owners — the exact audience Absolute Baller covers — that’s often the more useful question than “how do we rank higher”: how do we control what’s true and visible about us, at scale, before someone else does it for us.
Follow Scott Keever: scottkeever.io · keeverseo.com · reputationpros.com